This sign made me smile! Strictly speaking, it is not “false advertising” as it is completely true! But the unsuspecting passer-by is lulled into thinking there is something special about this offer. I am always disappointed with sales that offer a discount “up to” a certain percentage. Those two little words, often in smaller print, mean that most items can be normally priced. One is lured inside with high expectations of a good deal. But blatant examples of false advertising abound with some leading to lawsuits.
There is someone who is an expert at false advertising. He offers the world in exchange for the soul. Satan is the master deceiver who pretends that this world is all there is. He advertises with glitz and glamour and the promise of something for nothing. He convinces people that the greatest and best goal in life is to fulfill each and every desire. We have earned it. We deserve it. We can have it all and there is no cost!
Today’s verse tells the truth. The world and all its desires will not last forever. This is not it. There is something more and it is infinitely better. The world is only temporary and gaining all of it means nothing if I forfeit my soul (Mark 8:36). It is so easy to be distracted by the “here and now” and lose that eternal perspective. What awaits me defies my imagination! What the Lord has prepared for His own makes this world, as beautiful as it is, a poor shadowy substitute. Every desire in Heaven will be pure, satisfied and fulfilled!
Help me Lord, to see this world as temporary and live my life for You.
(Look familiar? This is a re-post due to summer ministry schedule.)